Category - Run a Business

Instagram with Butterfiles
Run a Business

8 Ways to Attract Art Collectors to Your Instagram

A well-designed Instagram strategy to engage art collectors should be part of every artist’s marketing plan. Without one, you may struggle to grow your following beyond your friends or family. You may have many followers but fail to reach art collectors. Or, you may post mainly about your creative process and have an artist following interested in learning about your work, but not interested in...

Run a Business

How is Industrial Design Embracing Sustainability?

When considering sustainability, or when hearing the term “environmentally sustainable design”, what comes to mind? We often think of brands that focus on conserving our environment, especially during April, which is the month in which we celebrate Earth Day. Environmentally sustainable design, which is also called environmentally conscious design or eco-design. As defined by J.F. McLennan in The...