A well-designed Instagram strategy to engage art collectors should be part of every artist’s marketing plan. Without one, you may struggle to grow your following beyond your friends or family. You may have many followers but fail to reach art collectors. Or, you may post mainly about your creative process and have an artist following interested in learning about your work, but not interested in...
Category - Run a Business
How can artists get secure public and private art commissions?
When considering sustainability, or when hearing the term “environmentally sustainable design”, what comes to mind? We often think of brands that focus on conserving our environment, especially during April, which is the month in which we celebrate Earth Day. Environmentally sustainable design, which is also called environmentally conscious design or eco-design. As defined by J.F. McLennan in The...
A look into career highlights that creative professional women share for women's history month.
Taking a look at the meaningful impact of sustainability in the design and branding industry, including insights from Laurent Hainaut at Brooklyn-based forceMAJEURE, the award-winning creative agency specializing in effective brand creation, re-branding, product design & innovation. Environmental sustainability and authenticity in branding are discussed at length.
A good marketing strategy can help grow a business if done well. Let Seth Godin show you how to be a modern marketer in his skillshare video series.
About 375,000 visual artists claim to be self-employed yet many don't realize that their personal assets can be at risk. Find out how opening a corporation can help protect you.
Launching your own art startup can be scary. Here are a few tips and online resources that may help.
In this article, we'll review a key example of publicity and privacy issues, and what you need to know to keep your photography in the clear.